A good watch from a top brand can last a lifetime, so it is worth taking some care over your decision when choosing a new model.

Here is a guide to some of the top brands to consider when buying your new watch, as well as key considerations to make.

Here is a selection of some of the top watch brands to choose from. There are many other brands, including luxury brands like Rolex, but the following are known the world over for their quality and style.



Citizen is a Japanese brand that has been making watches for over 80 years. During this time it has enjoyed a number of firsts, including radio-controlled timekeeping and the development of Eco-Drive, which powers watches from light sources so no batteries need to be replaced.



This Swiss watchmaker is famous for its classic designs including the models based on the original Swiss railway clocks. The watches are known all over the world for their stylish designs and high-quality workmanship.



The famous Italian fashion brand is one of the most desirable brands in the world. Its fashionable and luxurious watches are popular with both men and women.



Longines is known for its traditional and elegant designs. One of its most well-known collections is the PrimaLuna collection for women.


Michael Kors

Michael Kors is a fashion designer from New York, and these watches are known for their quality and fashionable designs.



This Swiss manufacturer has got a reputation for using high-tech materials in its watches, including scratch-proof materials. It is known for its tough and accurate watches and its distinctive designs.



The Japanese manufacturer makes watches that cover a wide range of prices, from very affordable to more expensive models. It makes watches for all purposes, from fashionable models to diving watches.



The Swiss manufacturer was established in 1895 and is one of the most well-known watch manufactures in the world. It is especially popular in the UK after it became the official supplier for the British Army during the Second World War. It is also known for its 'Dolphin Standard' watches, which are water resistant.


Think about your own personal style when choosing a watch. What type of jewellery do you wear? What is your style of clothing? This will affect the material, size, shape and other decisions when you choose your watch.

Consider where you want to wear the watch. Will you wear it to the office? While playing sports? When going out for the evening? Will it be your everyday watch, or a watch for special occasions?

Do you want it to come with any special functions, known as complications? These could include a chronograph, day and date display, rotating bezel and more.

What is your budget? This is one of the most important considerations, so set yourself a maximum budget otherwise it can be easy to go over.

If you want to buy a more expensive watch, make sure you buy it from a reputable dealer. There are many fake luxury watches out there, and you want to make sure you are buying the real thing.

Choose Your Perfect Watch

Finding your ideal watch is something that you should take your time over. Use the above information to help you make your decision, and have a good think over exactly what you want to wear on your wrist. Then start looking at watches in shops and on websites until you find one that stands out to you.