Founded in 1895 by Moise Dreyfuss, the company is a fourth generation family-run firm with Robert Dreyfuss at the helm.

Rotary specialise in designing affordably stylish timepieces. The latest collection of stunning designs from Rotary is no exception, carefully blending the ‘old with the new’ and the ‘contemporary with the classic’, to achieve a distinctive range of watches for the modern man and woman.

In 2005, Rotary introduced the unique ‘ Dolphin standard’ of waterproof watches which offers consumers peace of mind that they can “swim and dive all day” whilst wearing their timepiece. It applies to all watches in the Rotary range (with the exception of precious metal) including ladies dress watches and ultra slim cases.